Earlier today, I was in a discussion with someone who supports the Park51 project, but thought the folks in charge didn't do a good job of getting in front of the story and explaining that it wasn't actually a Mosque, but a place to play racquetball. That might be the case if Fox News wasn't covering the story. It wouldn't have mattered if they had five years of hype, calling it the "Totally Non-Religious Happy Place Where There's Free Ice Cream & Hand Jobs," the minute Fox News and the rest of the right-wing media started calling it the "Ground Zero Mosque," it would've still been the Ground Zero Mosque. You have to realize these cretins shape the narrative because they have ignorant viewers and listeners that believe everything they're told. Then said ignorant listeners and viewers get outraged, start calling newspapers, radio and TV stations and demand to know why the liberal media isn't covering the Terror Mosque of Doom. And then of course the media covers it because they're pussies and are afraid of looking too liberal, so they have to report on the outrage, then the outrage blends with the story, and that becomes the perceived reality.
The right-wing is frighteningly organized, it's how Glenn Beck can get 80,000 morons to show up in DC for no reason other than to listen to him compare himself to MLK and Jesus, so he can sell books and Goldline to these same ignorant, outraged fucktards. If Sir Glenn of Moronistan and Boss Limbaugh say it is so, then it is so, it doesn't matter how much truth you throw in their face. And then the average joe, who's just trying to provide for his family and survive his soul-crushing work day, comes home and turns on the nightly news and gets a five minute version of the story that focuses on the message created by the wingnuts, as demonstrated in the above paragraph. He doesn't have time to fact check this bullshit, he just absorbs it, goes to bed, and tries to make it through another day, not thinking about how much the right wing is pissing on his face and telling him it's rain.
The media game is rigged, and the right-wing will win it every time. Even when they're down and nothing is going their way, like post-Bush administration, they always find a way to bounce back. And when the Democrats are utterly decimated and humiliated in November, you'll see exactly what I mean.